When you want to deliver a valuable and important message to someone, don’t over-complicate it.  Just keep it simple.

For composing a blog, you want your introduction to be straight and to the point.  Don’t be complex and don’t beat around the bush.  If your content is too overwhelming, you will lose your audience in the first sentence or two.  If the audience can follow it, then you have an effective message.

For Ideation yesterday, simplicity wasn’t really what I was working on .  While it is the end result, it wasn’t the chief focus.  I was working on categories yesterday, which is a continuation of my mapping.  When the mapping is all finished, I will share the results with you.  And that is another lesson in itself.

If your message is complicated already, break it down.  Reduce it to smaller, simpler bite-sized pieces that we can all digest.  It may take time to do this, but remember.  You may understand your message well, but this needs to be repackaged and tailored to your audience.

It’s that simple.  Have a simple message and you’ll have an audience that understands.

Next week, I will cover some more topics that can be helpful as you go through your writing journey.

See you next week!

Your friend in writing,

Kyle